Brand copywriting, copyediting, and website design
Using various website providers—from WordPress to Squarespace, Shopify and Wix—I can design and build a brand's website. I can also update and edit existing websites with copywriting, copyediting, photography, and/or graphic design. Additionally, I write SEO-informed blogs (or "journals") for companies that also help convey a brand message to their audience. A few work samples can be seen below:
Layback Co. | Shopify
I wrote branded copy as well as made edits to existing copy. I further updated product descriptions, added new products, and photographed the company's new collection for the 2021 launch—on both the US and Canadian websites.
layback.co (US site)
https://ca.layback.co (Canadian site)
Desiree Nielsen, RD | WordPress
As a contract content manager and podcast producer, I helped the client manage/write/upload her weekly blogs. I also repaired outdated articles for SEO, created Instagram graphics, carousels, and videos, wrote show notes and produced each podcast episode, and provided communications and sales management for the overall business.
Midrange Vancouver | Squarespace
I designed and set up the 2019 website backend for an independent music and culture publication—as well as a podcast umbrella company—called Midrange Vancouver.
I trained the founders, through video, on the backend of their new website, including how to upload images/content and code each post correctly so it would appear in the appropriate website section.
Lindsay Pleskot, RD | Elementor
Built multiple sales webpages for registered dietitian's website, created graphics for Instagram, Pinterest, TikTok, and program module graphics, helped manage weekly blog and repair old articles for SEO, made copy edits on communications and worksheets, and completed multiple photoshoots.
Prince of Whales | WordPress
I designed this tourism company's blog landing page as well as wrote the hed/dek copy. I managed and wrote each blog post during the summer of 2018, photographing company activities—and interviewing employees, whale researchers, and guests. Our goal was to convey the company's ecological commitment to their website visitors and potential clients.
Hazel Noix | Squarespace
I designed and built the 2017 website for local Vancouver food blog Hazel Noix, writing copy, making copy edits, and publishing blog posts on the city's top restaurants. I also photographed restaurant dishes and interiors for the website.